Inspired by the world’s four major fashion capitals, Vogue Arabia activated The Dubai Mall with a multi-threaded, multi-platform activation to bring Fashion Avenue to life while leveraging the three core offerings of The Dubai Mall (fashion, lifestyle/entertainment, and food). BRAG proposed to transform the avenue into a boulevard of shopping dreams, inspired by the great shopping streets of the major fashion capitals of the world.
Larger than life installations marked the avenue, with photo opportunities and immersive interactions welcoming shoppers at every corner.
This project was created at R24 - United Arab Emirates
All rights reserved to BRAG and R24
