BRED Abu Dhabi presented by Hypebeast comes to Abu Dhabi for the first time to showcase the best of today’s neo-culture. Inspired by the power of the microphone, the pen, the thread, the brush, and the sneaker, BRED is where music, fashion, art, and sports intertwine to create a defining moment in history. With the name inspired by the “Born and Bred” culture nuance and the glory of the classic black and red sneakers, BRED is a celebration of the region’s urban scene, giving local and regional artists the opportunity to showcase their talent next to global artists, with exclusive streetwear, bespoke art, street food, basketball showdowns, and gaming, all accentuated by international music performances.
